Po oskarżeniach o wspieranie zbrodniczego procederu izraelskich osadników na terenie Zachodniego Brzegu, trzecia największa firma sportowa wycofuje się ze współpracy z narodową reprezentacją Izraela
Puma has announced that it will end its sponsorship of Israel’s national football team next year after the sportswear company was accused of support supporting Israeli settlements in the West Bank.
Puma is the world’s third-biggest sportswear company, overshadowed by Adidas and Nike.
According to an internal memo, the company will no longer be providing the Israel team with a kit once the contract has finished with the Israel Football Association.
The brand has been criticised for supporting Israel’s occupation of the West Bank, considering the Israel Football Association has clubs in them. In response to the allegations, Puma has recognised that it only sponsors the national football squad.
Although the pro-Palestine Boycott, Divest From, and Sanction Israel movement, widely known as BDS, claimed that the decision to terminate the partnership was prompted by its long-standing calls for a boycott of the brand, Puma denied the allegations.
On X, formerly Twitter, the BDS campaign wrote: „We have forced [Puma] to abandon its sponsorship of the Israel Football Association.”
https://www.ibtimes.co.uk/why-puma-really-ending-its-partnership-israels-national-football-team-1722158